01 Planning for Growth
Ward’s Nursery & Garden Center has been operating from the same location for over 50 years. As part of their strategy to grow the business, a master plan was created to visualize site and building improvements that reflected their business goals and implement necessary capital improvements over a 10-year period.
02 Greenhouse Design Experience
Central to the plan of growing the business, the use of greenhouses brings the shoppers in for a visceral environmental experience from the yards to the greenhouse through to the purchase. Greenhouse design creates a unique shopping experience and integrated design centered around nurturing plants. It allows for cross-merchandising throughout the shop based on the flow of foot traffic in this plant-based business.
03 Site Planning
Efficient and safe circulation for vehicles, staff and customers is central to the success of the site’s layout and ultimately for an enjoyable shopping experience. The two key considerations were seasonal changes to the customer parking, seasonal access to yard and greenhouses, and a separation of customers from truck deliveries and employee designated areas.